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[title] => Splitska ustanova obara rekorde posjećenosti: u mjesec i pol dana prodano 3 puta više ulaznica nego cijelu prošlu godinu
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Nakon što je otvorena Koncertna dvorana Ivo Tijardović u Hrvatskom domu, najveći izazov bio je napuniti je događajima i privući publiku u taj raskošno obnovljen prostor. Jer, desetljećima prije toga se u kulturnim krugovima moglo čiti kako u Splitu "više nema koncertne publike" i da često vrhunski glazbeni događaji prolaze sa šačicom ljudi u gledalištu.
No, stvari su se obrnule – Splićani slušaju koncerte i koncertna dvorana postaje zbilja okupljalištem ljudi željnih dobre glazbe. A sve to zahvaljujući ravnateljici Vanesi Klevi koja je raznovrsnom, a ujedno kvalitetnom koncertnom sezonom na najboljem putu da u svom mandatu napravi malo čudo.
---
---
- S gubitkom "Dalmacijakoncerta" nepovratno smo izgubili dvadesetak godina. Ali publiku smo privukli natrag podijelivši koncertnu sezonu na različite žanrove: klasičnu glazbu, jazz, svjetsku glazbu i ciklus baštine. I po prvi put uveli programe za djecu koji su zbilja dobro posjećeni, Tončićevom ulicom stalno teku rijeke mališana.
S jako puno strana primam dobre komentare. Recimo, od mladih ljudi čujem da ne idu "u grad", ali dolaze samo kad idu u koncertnu dvoranu. A popularna glazba je privukla određenu publiku koja nije niti znala da koncertna dvorana postoji – kaže ravnateljica Vanesa Kleva.
Iako do lipnja tek traje prva koncertna sezona koju je ona osmislila u rujnu 2023., jer na mjestu ravnateljice je lani naslijedila program bivšeg ravnatelja Marina Kaporela, brojke pokazuju veliku razliku.
Već sada, na polovini veljače, samo u mjesec i pol dana broj prodanih ulaznica je utrostručen u odnosu na čitavu sezonu 2022./2023. koju je potpisao prethodni ravnatelj. Prodano je 9600, a godinu prije 3445 ulaznica.
To prate i prihodi od prodaje ulaznica: do 16. veljače inkasirano je 111.306 eura, a čitavu prethodnu sezonu 41.260 eura.
Logično, to je posljedica bogatijeg programa – u četiri, pet proteklih mjeseci bilo je 94 koncerta ili glazbena događaja – bez da se pribroje oni za djecu, kojih je bilo – 35. U čitavoj prethodnoj sezoni održano je 43 koncerta.
- U tom zbroju nisu navedene konferencije jer njih ne smatram umjetničkim dijelom programa. Ukupno je zasad 70 koncerata u sezoni, a događanja 94 jer imamo puno suradnji sa našim nastavnim bazama: Glazbenom školom, Filozofskim fakultetom, UMAS-om, Kino klubom, knjižnicom Marko Marulić i drugima.
---
---
Surađujemo i s udrugama koje imaju pravo na povlašteni najam dvorane, a to su sve kojima je gradsko Kulturno vijeće odobrilo program. Tako će nam ove godine nastupati Zbor splitskih liječnica, MAG festival, Dani klasične gitare, Sax vikend i drugi.
Iako se Centar tradicijske kulture tek oformljuje, imali smo nekoliko koncerata ponedjeljkom koji su bili jako dobro posjećeni, naša publika je jako vezana za tradiciju. U svibnju planiramo napraviti jedan hommage Jakovu Gotovcu, aranžmane će raditi Vlado Sunko za zbor "Brodosplit". A u ožujku mandolinski orkestar "Sanctus Domnio" planira jedan koncert s GKM-om u tjednu portugalske umjetnosti, s Ivom Perkušićem, dok 16. ožujka fado izvodi čuvena pjevačica Carminho.
Ukupno će tijekom sezone biti tridesetak koncerata klasične glazbe, što je ipak temeljna djelatnost ove kulturne ustanove. Od 70 planiranih koncerata, 42 sviraju hrvatski, od toga 21 splitski izvođači – objašnjava Kleva.
---
---
Njen program podržalo je Ministarstvo kulture sa 128.500 eura, dok je prethodne godine financiralo program sa 18.500 eura, što je gotovo sedam puta više!
Odgajanje nove publike i budućih zaljubljenika u glazbu njen je posebni interes pa su programi za djecu velika novost u dvorani "za odrasle".
"Karneval životinja" koji se izvodi u suradnji sa susjedima u istoj zgradi, Kazalištem lutaka, pogledalo je 3427 predškolaca i osnovaca nižih razreda, a "Tetu operetu" 1514 djece. Sve programe za djecu prati niz radionica koje su osmislili muzikolozi I glazbeni pedagozi, njih je ukupno 22.
---
---
- Čeka nas projekt Giorgia Suriana, adaptacija Mozartovog "Figarovog pira" u suradnji sa Glazbenom školom i UMAS-om, odabrani su na auduciji najbolji učenici i studenti pjevači. Također i program Terezije Kusanović za obljetnicu smrti G. Puccinija, izvodit će se "Gianni Schicchi" za djecu i srednjoškolce – nabraja ravnateljica koja je u svom mandatu uvela originalnu pretplatu za sve ljubitelje koncerata, jedinstvenu u čitavoj Hrvatskoj. Pod nazivom "teserakt".
Može se, dakle, kupiti pretplata za četiri, osam, 16, 24 ili 32 koncerta koje odabirete sami.
- Ideja se pokazala odličnom, prodalo ih se 56 po popularnoj cijeni. Znate i sami, sve druge pretplate uvijek idu uz marketinške trikove, dobijete tri, četiri bombastična koncerta i uz njih ubačeno nešto što ne biste gledali. A mi smo htjeli biti transparentni – kaže ravnateljica Vanesa Kleva.
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page_title=Splitska ustanova obara rekorde posjećenosti: u mjesec i pol dana prodano 3 puta više ulaznica nego cijelu prošlu godinu
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Nakon što je otvorena Koncertna dvorana Ivo Tijardović u Hrvatskom domu, najveći izazov bio je napuniti je događajima i privući publiku u taj raskošno obnovljen prostor. Jer, desetljećima prije toga se u kulturnim krugovima moglo čiti kako u Splitu "više nema koncertne publike" i da često vrhunski glazbeni događaji prolaze sa šačicom ljudi u gledalištu.
No, stvari su se obrnule – Splićani slušaju koncerte i koncertna dvorana postaje zbilja okupljalištem ljudi željnih dobre glazbe. A sve to zahvaljujući ravnateljici Vanesi Klevi koja je raznovrsnom, a ujedno kvalitetnom koncertnom sezonom na najboljem putu da u svom mandatu napravi malo čudo.
---
---
- S gubitkom "Dalmacijakoncerta" nepovratno smo izgubili dvadesetak godina. Ali publiku smo privukli natrag podijelivši koncertnu sezonu na različite žanrove: klasičnu glazbu, jazz, svjetsku glazbu i ciklus baštine. I po prvi put uveli programe za djecu koji su zbilja dobro posjećeni, Tončićevom ulicom stalno teku rijeke mališana.
S jako puno strana primam dobre komentare. Recimo, od mladih ljudi čujem da ne idu "u grad", ali dolaze samo kad idu u koncertnu dvoranu. A popularna glazba je privukla određenu publiku koja nije niti znala da koncertna dvorana postoji – kaže ravnateljica Vanesa Kleva.
Iako do lipnja tek traje prva koncertna sezona koju je ona osmislila u rujnu 2023., jer na mjestu ravnateljice je lani naslijedila program bivšeg ravnatelja Marina Kaporela, brojke pokazuju veliku razliku.
Već sada, na polovini veljače, samo u mjesec i pol dana broj prodanih ulaznica je utrostručen u odnosu na čitavu sezonu 2022./2023. koju je potpisao prethodni ravnatelj. Prodano je 9600, a godinu prije 3445 ulaznica.
To prate i prihodi od prodaje ulaznica: do 16. veljače inkasirano je 111.306 eura, a čitavu prethodnu sezonu 41.260 eura.
Logično, to je posljedica bogatijeg programa – u četiri, pet proteklih mjeseci bilo je 94 koncerta ili glazbena događaja – bez da se pribroje oni za djecu, kojih je bilo – 35. U čitavoj prethodnoj sezoni održano je 43 koncerta.
- U tom zbroju nisu navedene konferencije jer njih ne smatram umjetničkim dijelom programa. Ukupno je zasad 70 koncerata u sezoni, a događanja 94 jer imamo puno suradnji sa našim nastavnim bazama: Glazbenom školom, Filozofskim fakultetom, UMAS-om, Kino klubom, knjižnicom Marko Marulić i drugima.
---
---
Surađujemo i s udrugama koje imaju pravo na povlašteni najam dvorane, a to su sve kojima je gradsko Kulturno vijeće odobrilo program. Tako će nam ove godine nastupati Zbor splitskih liječnica, MAG festival, Dani klasične gitare, Sax vikend i drugi.
Iako se Centar tradicijske kulture tek oformljuje, imali smo nekoliko koncerata ponedjeljkom koji su bili jako dobro posjećeni, naša publika je jako vezana za tradiciju. U svibnju planiramo napraviti jedan hommage Jakovu Gotovcu, aranžmane će raditi Vlado Sunko za zbor "Brodosplit". A u ožujku mandolinski orkestar "Sanctus Domnio" planira jedan koncert s GKM-om u tjednu portugalske umjetnosti, s Ivom Perkušićem, dok 16. ožujka fado izvodi čuvena pjevačica Carminho.
Ukupno će tijekom sezone biti tridesetak koncerata klasične glazbe, što je ipak temeljna djelatnost ove kulturne ustanove. Od 70 planiranih koncerata, 42 sviraju hrvatski, od toga 21 splitski izvođači – objašnjava Kleva.
---
---
Njen program podržalo je Ministarstvo kulture sa 128.500 eura, dok je prethodne godine financiralo program sa 18.500 eura, što je gotovo sedam puta više!
Odgajanje nove publike i budućih zaljubljenika u glazbu njen je posebni interes pa su programi za djecu velika novost u dvorani "za odrasle".
"Karneval životinja" koji se izvodi u suradnji sa susjedima u istoj zgradi, Kazalištem lutaka, pogledalo je 3427 predškolaca i osnovaca nižih razreda, a "Tetu operetu" 1514 djece. Sve programe za djecu prati niz radionica koje su osmislili muzikolozi I glazbeni pedagozi, njih je ukupno 22.
---
---
- Čeka nas projekt Giorgia Suriana, adaptacija Mozartovog "Figarovog pira" u suradnji sa Glazbenom školom i UMAS-om, odabrani su na auduciji najbolji učenici i studenti pjevači. Također i program Terezije Kusanović za obljetnicu smrti G. Puccinija, izvodit će se "Gianni Schicchi" za djecu i srednjoškolce – nabraja ravnateljica koja je u svom mandatu uvela originalnu pretplatu za sve ljubitelje koncerata, jedinstvenu u čitavoj Hrvatskoj. Pod nazivom "teserakt".
Može se, dakle, kupiti pretplata za četiri, osam, 16, 24 ili 32 koncerta koje odabirete sami.
- Ideja se pokazala odličnom, prodalo ih se 56 po popularnoj cijeni. Znate i sami, sve druge pretplate uvijek idu uz marketinške trikove, dobijete tri, četiri bombastična koncerta i uz njih ubačeno nešto što ne biste gledali. A mi smo htjeli biti transparentni – kaže ravnateljica Vanesa Kleva.
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[twitterURL] => http://twitter.com/intent/tweet?text=Splitska+ustanova+obara+rekorde+posje%C4%87enosti%3A+u+mjesec+i+pol+dana+prodano+3+puta+vi%C5%A1e+ulaznica+nego+cijelu+pro%C5%A1lu+godinu&url=https%3A%2F%2Fslobodnadalmacija.hr%2Fsplit%2Fsplitska-ustanova-obara-rekorde-posjecenosti-u-mjesec-i-pol-dana-prodano-3-puta-vise-ulaznica-nego-cijelu-proslu-godinu-1365470
[socialLink] => https%3A%2F%2Fslobodnadalmacija.hr%2Fsplit%2Fsplitska-ustanova-obara-rekorde-posjecenosti-u-mjesec-i-pol-dana-prodano-3-puta-vise-ulaznica-nego-cijelu-proslu-godinu-1365470
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11. svibanj 2024 08:52
