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[title] => Dok mnogi plaču zbog odlaska kune, oni su je pozlatili, a ideja im je teški hit! ‘Kune izvozimo u Njemačku i Austriju‘
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Kraj pretprošle godine obilježio je odlazak naše nacionalne valute u povijest. Kune smo zamijenili eurima, a lipe centima. Ipak, sve su cijene kroz cijelu prošlu godinu uz iznos u eurima bile izražene i u kunama. A i mnogi od nas još uvijek svaki trošak preračunavaju... Tomu je ove godine vjerojatno došao kraj. Cijene će biti izražene samo u eurima, a i mentalno smo se navikli na to koliko je u bušti, a koliko ode na spizu.
Pa ipak, kune ćemo još gledati i to - kao ukras. Kao nakit brendiran kao Sitniš, točnije.
Evo kako je došlo do toga...
- Sitniš je ideja koja je nastala krajem 2022. godine u vremenu kada su se odbrojavali zadnji dani hrvatske kune kao službene valute Republike Hrvatske. Povodom toga odlučili smo na što kreativniji i unikatniji način sačuvati naše stare kovanice i samim time simbol hrvatske nacionalnosti, kažu nam Lorena Kovačec (23) i Leopold Šaljan (27), mladi par iz Zagreba, koji su domaćoj valuti, a za kojom mnogi već sada žele, jer su si kudikamo toga mogli više priuštiti, na originalan način odlučili dati posebnu počast. Stoga smo odlučili porazgovarati s domišljatim dvojcem...
Leopold je, recimo to odmah na početku, zadužen za prvi dio procesa izrade nakita, što uključuje modeliranje kovanica, poliranje te komunikaciju sa suradnicama iz ljevaonice, dok je Lorena odgovorna za menadžment i pripremu kolekcija te preuzimanje narudžbi.
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Kako su izgledali prvi primjeri nakita?
- Prvi primjer proizvoda bio je privjesak s modeliranom kovanicom od jedne, dvije i pet kuna, koja je većini predstavljala najveću sentimentalnu vrijednost. Nakon toga smo naginjali ka elegantnom i unikatnom nakitu te se rodila ideja o pozlaćivanju lipa. Prvi primjerci i oblici nakita i dalje su u prodaji.
Imate li veliku zalihu kovanica ili ih sami proizvodite od određenog materijala?
- Osigurali smo dovoljnu zalihu sitniša. Svaku kovanicu imamo u svim godinama te se naše originalne modelirane kovanice lijevaju, a izliveni komadi su ti koji idu u prodaju.
Godine su bitne
Kako uopće izgleda tipičan proces izrade nakita? Vidjela sam da radite i s pozlatom. Koliko je to zahtjevno?
- Naše kovanice izlijevaju se kod naših suradnika, a ostatak posla odvija se u našoj radionici. Najzahtjevniji dio posla, koji oduzima najviše vremena, je modeliranje kovanica, a trajanje preostalog dijela našeg posla ovisi o vrsti nakita koji se proizvodi.
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Sigurno se najviše prodajete u Hrvatskoj, ali je li koji komad sitniša otišao i za inozemstvo?
- Iako se velikom većinom nakit prodaje u "Lijepoj našoj", primjerci Sitniša pronašli su svoje mjesto u Njemačkoj, Austriji i Italiji.
Koji je najprodavaniji proizvod?
- Klasične naušnice s pozlaćenom kovanicom od 5 lipa favorit je mnogih žena od prvog dana, dok je u novoj kolekciji simpatije zasluženo pridobio model naušnica s paškom čipkom. Favorit među kovanicama kuna je mrki medvjed, naravno riječ je o kovanici od 5 kuna, koji je najčešće tražen u obliku privjeska.
Postoji li mogućnost da klijent personalizira nakit na bilo koji način? Meni, evo, pada na pamet da bi bilo jako kul da se uzme kovanica iz određene godine...
- Naša želja bila je stvoriti unikatan proizvod, a godine na kovanicama upravo su ono što ih čini još posebnijim i sentimentalnijim. Najčešće je to godina rođenja. Osim izbora godina, kupcima nudimo i personaliziranje nakita uz privjeske od nehrđajućeg čelika u obliku djeteline, potkove, sidra, itd.
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Ime Sitniš je jednostavno, a efektno. Kako ste se odlučili za njega?
- Imali smo nekoliko ideja, a ime smo birali upravo tako, da bude jednostavno i efektno. Nismo se htjeli udaljavati od tematike koju nosi naš nakit, stoga je ime Sitniš na prvu bila najbolja riječ koja je mogla opisati našu priču.
Radite li na principu kolekcija ili imate stalnu postavu?
- Nedavno smo predstavili drugu kolekciju nakita, no asortiman od početka rada i prve kolekcije dostupan je za narudžbu. Ideja je spojiti tradiciju i modne trendove.
Izlazak iz kukuljice
Planirate li širenje ponude?
- Treću kolekciju planiramo objaviti u prvim mjesecima ove godine, a ona vas zasigurno neće razočarati. S vremenom se trudimo implementirati što veći izbor godina i kovanica bivše hrvatske valute.
Naša ljubav prema nakitu i prema domovini je neiscrpna inspiracija za kreiranje. Sretni smo što naši kupci to prepoznaju te Sitniš sve brže postaje najdraži komad nakita.
---
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Koji su sve izazovi s kojima se nosi manji brend koji proizvodi nakit u RH? Napredujete li dovoljno da je ovo postao full time posao ili je još uvijek passion projekt?
- U doba društvenih medija jedan od većih izazova je istaknuti se u odnosu na široku ponudu nakita i modnih dodataka. Kao mali brend, koji je u svojim počecima, izazovno je voditi vlastiti menadžment i usmjeravati brend ka zamišljenom cilju jer kvalitetno odrađen posao zahtijeva određenu količinu energije i koncentracije. Ponekad je teško uskladiti posao, privatne obaveze i Sitniš, jer ulažemo maksimalnu količinu ljubavi, truda i energije pakirajući narudžbe, što zna potrajati do zore. Također, naš nakit dosta je zbog svoje tematike i ograničen po pitanju tržišta.
Sitniš još nije postao full time posao, no sretni smo što je odavno izašao iz kukuljice "ideje" i "hobija" i pretvorio se u "passion project" koji čeka svoje mjesto pod suncem da se pretvori u nešto više od toga, nadamo se s vremenom i u "full time" posao.
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title=Dok mnogi plaču zbog odlaska kune, oni su je pozlatili, a ideja im je teški hit! 'Kune izvozimo u Njemačku i Austriju'
page_title=Dok mnogi plaču zbog odlaska kune, oni su je pozlatili, a ideja im je teški hit! 'Kune izvozimo u Njemačku i Austriju'
[metakey] => Lorena Kovačec i Leopold Šaljan, Sitniš, kune, lipe
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Mnogima su omiljene klasi\u010dne nau\u0161nice s pozla\u0107enom kovanicom od 5 lipa<\/p>","
Favorit me\u0111u kovanicama kuna je mrki medvjed, koji je naj\u010de\u0161\u0107e tra\u017een u obliku privjeska<\/p>","","
Najzahtjevniji dio posla je modeliranje kovanica<\/p>","
Nakit ima pozlatu<\/p>","
Lipe i \u010dipka kao sretan spoj<\/p>","","","
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Kraj pretprošle godine obilježio je odlazak naše nacionalne valute u povijest. Kune smo zamijenili eurima, a lipe centima. Ipak, sve su cijene kroz cijelu prošlu godinu uz iznos u eurima bile izražene i u kunama. A i mnogi od nas još uvijek svaki trošak preračunavaju... Tomu je ove godine vjerojatno došao kraj. Cijene će biti izražene samo u eurima, a i mentalno smo se navikli na to koliko je u bušti, a koliko ode na spizu.
Pa ipak, kune ćemo još gledati i to - kao ukras. Kao nakit brendiran kao Sitniš, točnije.
Evo kako je došlo do toga...
- Sitniš je ideja koja je nastala krajem 2022. godine u vremenu kada su se odbrojavali zadnji dani hrvatske kune kao službene valute Republike Hrvatske. Povodom toga odlučili smo na što kreativniji i unikatniji način sačuvati naše stare kovanice i samim time simbol hrvatske nacionalnosti, kažu nam Lorena Kovačec (23) i Leopold Šaljan (27), mladi par iz Zagreba, koji su domaćoj valuti, a za kojom mnogi već sada žele, jer su si kudikamo toga mogli više priuštiti, na originalan način odlučili dati posebnu počast. Stoga smo odlučili porazgovarati s domišljatim dvojcem...
Leopold je, recimo to odmah na početku, zadužen za prvi dio procesa izrade nakita, što uključuje modeliranje kovanica, poliranje te komunikaciju sa suradnicama iz ljevaonice, dok je Lorena odgovorna za menadžment i pripremu kolekcija te preuzimanje narudžbi.
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Kako su izgledali prvi primjeri nakita?
- Prvi primjer proizvoda bio je privjesak s modeliranom kovanicom od jedne, dvije i pet kuna, koja je većini predstavljala najveću sentimentalnu vrijednost. Nakon toga smo naginjali ka elegantnom i unikatnom nakitu te se rodila ideja o pozlaćivanju lipa. Prvi primjerci i oblici nakita i dalje su u prodaji.
Imate li veliku zalihu kovanica ili ih sami proizvodite od određenog materijala?
- Osigurali smo dovoljnu zalihu sitniša. Svaku kovanicu imamo u svim godinama te se naše originalne modelirane kovanice lijevaju, a izliveni komadi su ti koji idu u prodaju.
Godine su bitne
Kako uopće izgleda tipičan proces izrade nakita? Vidjela sam da radite i s pozlatom. Koliko je to zahtjevno?
- Naše kovanice izlijevaju se kod naših suradnika, a ostatak posla odvija se u našoj radionici. Najzahtjevniji dio posla, koji oduzima najviše vremena, je modeliranje kovanica, a trajanje preostalog dijela našeg posla ovisi o vrsti nakita koji se proizvodi.
---
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Sigurno se najviše prodajete u Hrvatskoj, ali je li koji komad sitniša otišao i za inozemstvo?
- Iako se velikom većinom nakit prodaje u "Lijepoj našoj", primjerci Sitniša pronašli su svoje mjesto u Njemačkoj, Austriji i Italiji.
Koji je najprodavaniji proizvod?
- Klasične naušnice s pozlaćenom kovanicom od 5 lipa favorit je mnogih žena od prvog dana, dok je u novoj kolekciji simpatije zasluženo pridobio model naušnica s paškom čipkom. Favorit među kovanicama kuna je mrki medvjed, naravno riječ je o kovanici od 5 kuna, koji je najčešće tražen u obliku privjeska.
Postoji li mogućnost da klijent personalizira nakit na bilo koji način? Meni, evo, pada na pamet da bi bilo jako kul da se uzme kovanica iz određene godine...
- Naša želja bila je stvoriti unikatan proizvod, a godine na kovanicama upravo su ono što ih čini još posebnijim i sentimentalnijim. Najčešće je to godina rođenja. Osim izbora godina, kupcima nudimo i personaliziranje nakita uz privjeske od nehrđajućeg čelika u obliku djeteline, potkove, sidra, itd.
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Ime Sitniš je jednostavno, a efektno. Kako ste se odlučili za njega?
- Imali smo nekoliko ideja, a ime smo birali upravo tako, da bude jednostavno i efektno. Nismo se htjeli udaljavati od tematike koju nosi naš nakit, stoga je ime Sitniš na prvu bila najbolja riječ koja je mogla opisati našu priču.
Radite li na principu kolekcija ili imate stalnu postavu?
- Nedavno smo predstavili drugu kolekciju nakita, no asortiman od početka rada i prve kolekcije dostupan je za narudžbu. Ideja je spojiti tradiciju i modne trendove.
Izlazak iz kukuljice
Planirate li širenje ponude?
- Treću kolekciju planiramo objaviti u prvim mjesecima ove godine, a ona vas zasigurno neće razočarati. S vremenom se trudimo implementirati što veći izbor godina i kovanica bivše hrvatske valute.
Naša ljubav prema nakitu i prema domovini je neiscrpna inspiracija za kreiranje. Sretni smo što naši kupci to prepoznaju te Sitniš sve brže postaje najdraži komad nakita.
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Koji su sve izazovi s kojima se nosi manji brend koji proizvodi nakit u RH? Napredujete li dovoljno da je ovo postao full time posao ili je još uvijek passion projekt?
- U doba društvenih medija jedan od većih izazova je istaknuti se u odnosu na široku ponudu nakita i modnih dodataka. Kao mali brend, koji je u svojim počecima, izazovno je voditi vlastiti menadžment i usmjeravati brend ka zamišljenom cilju jer kvalitetno odrađen posao zahtijeva određenu količinu energije i koncentracije. Ponekad je teško uskladiti posao, privatne obaveze i Sitniš, jer ulažemo maksimalnu količinu ljubavi, truda i energije pakirajući narudžbe, što zna potrajati do zore. Također, naš nakit dosta je zbog svoje tematike i ograničen po pitanju tržišta.
Sitniš još nije postao full time posao, no sretni smo što je odavno izašao iz kukuljice "ideje" i "hobija" i pretvorio se u "passion project" koji čeka svoje mjesto pod suncem da se pretvori u nešto više od toga, nadamo se s vremenom i u "full time" posao.
---
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Mnogima su omiljene klasične naušnice s pozlaćenom kovanicom od 5 lipa
Privatni album
Favorit među kovanicama kuna je mrki medvjed, koji je najčešće tražen u obliku privjeska
Privatni album
Osigurana je dovoljna zaliha sitniša, tako da nema straha za buduće kolekcije
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[5] => stdClass Object
(
[id] => 63
[name] => Photo gallery
[value] => ON
[type] => radio
[group] => 9
[published] => 1
[ordering] => 6
[alias] => Photo_gallery
)
[6] => stdClass Object
(
[id] => 64
[name] => Promo
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 7
[alias] => promo
)
[8] => stdClass Object
(
[id] => 67
[name] => Contains video
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 9
[alias] => contains_video
)
[9] => stdClass Object
(
[id] => 68
[name] => Premium content
[value] => ON
[type] => radio
[group] => 9
[published] => 1
[ordering] => 10
[alias] => premium_content
)
[10] => stdClass Object
(
[id] => 69
[name] => Exclude comments
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 11
[alias] => exclude_comments
)
[11] => stdClass Object
(
[id] => 70
[name] => Open link in new window
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 12
[alias] => open_link_in_new_window
)
[12] => stdClass Object
(
[id] => 71
[name] => Horizontal crop of the main photo
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 13
[alias] => horizontal_crop_of_the_main_photo
)
[13] => stdClass Object
(
[id] => 73
[name] => No-index
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 15
[alias] => no_index
)
[14] => stdClass Object
(
[id] => 74
[name] => No-cache
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 16
[alias] => no_cache
)
[15] => stdClass Object
(
[id] => 77
[name] => Don't show on the front page
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 17
[alias] => dont_show_on_the_front_page
)
[16] => stdClass Object
(
[id] => 78
[name] => Related on bottom
[value] => ON
[type] => radio
[group] => 9
[published] => 1
[ordering] => 18
[alias] => related_on_bottom
)
[17] => stdClass Object
(
[id] => 79
[name] => Live button
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 19
[alias] => live_button
)
[26] => stdClass Object
(
[id] => 87
[name] => Instant articles
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 28
[alias] => instant_articles
)
[27] => stdClass Object
(
[id] => 91
[name] => S preporučuje
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 29
[alias] => s_preporucuje
)
[28] => stdClass Object
(
[id] => 92
[name] => S voli
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 30
[alias] => s_voli
)
[29] => stdClass Object
(
[id] => 93
[name] => Layout with three photos
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 31
[alias] => layout_with_three_photos
)
[30] => stdClass Object
(
[id] => 94
[name] => Gallery in the article
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 32
[alias] => gallery_in_the_article
)
[31] => stdClass Object
(
[id] => 95
[name] => Required views
[value] => 0
[type] => textfield
[group] => 9
[published] => 1
[ordering] => 33
[alias] => required_views
)
[32] => stdClass Object
(
[id] => 96
[name] => FullHD image
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 34
[alias] => fullhd_image
)
[33] => stdClass Object
(
[id] => 97
[name] => City Select
[value] => (0)
[type] => select
[group] => 9
[published] => 1
[ordering] => 35
[alias] => CitySelect
)
[34] => stdClass Object
(
[id] => 98
[name] => Paid Article
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 36
[alias] => paid_article
)
[35] => stdClass Object
(
[id] => 99
[name] => SD na licu mjesta
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 37
[alias] => SD_na_licu_mjesta
)
)
14. svibanj 2024 06:43
